On November 29, 2011 Katherine Heigl and the Jason Debus Heigl Foundation launched the “I Hate Balls” campaign. This inventive campaign’s goal is to help save the lives of millions of companion animals by promoting the spaying/neutering of animals in an unconventional way. The campaign was kicked-off with the launch of a new website called IHateBalls.com, which features a Public Service announcement starring actress Katherine Heigl (Knocked Up, 27 Dresses, Life as We Know It) and produced by Funny or Die (founded by Will Ferrell and Adam McKay’s production company, Gary Sanchez Productions), a partner of the campaign. The video debuted simultaneously on the IHateBalls.com and FunnyorDie.com. The “I Hate Balls” PSA is a funny take on a very serious issue–and features not only Heigl, and some four-legged friends, but also a cameo by her husband, musician Josh Kelley.
Katherine Heigl is a well-known animal advocate and has been working to help relieve many of the difficulties that municipal animal shelters face. She is convinced that spaying and neutering saves lives. She also believes that getting the message out about spaying and neutering needs a fresh, innovative and non-traditional approach. Katherine states that “launching this campaign is hopefully the type of out-of-the-box thinking we need to heighten awareness of the devastating problem and sound the alarm that we can save many lives by simply spaying/neutering pets. Hate balls, fix pets, save lives. It’s just that simple.”
The IHateBalls.com website will not only host the video produced by Funny or Die, but it will also provide additional information including links to adoption and volunteer opportunities, and a variety of T-shirts, underwear, etc. created by renowned artist Todd Goldman. There will also be pet related products such as T-shirts and bandannas. All net proceeds from the sale of merchandise will be directed to the Jason Debus Heigl Foundation to fund lifesaving spay/neuter initiatives. You can also support the campaign by donating online at IHateBalls.com and via mobile text message (more details can be found on the website).