First Ever ROC The Day Launches Thursday, December 8th

On Thursday December 8th 2011, Rochester, NY will be taking part in the first ever ROC the Day, for 24 hours of online community giving. Powered by the United Way of Greater Rochester, ROC the Day joins other communities across the country that have held one-day fundraisers, but this will be the first of its kind for New York State.

Rochester is already known as a generous community, so show your pride! According to Anne Kress, United Way Board Member and President of Monroe Community College,”The Greater Rochester region continues to set itself apart from other areas across the country as one of the most caring, giving communities. This one-day giving event will allow everyone in our community a chance to be a part of something historic…”

Every hour throughout ROC the Day, one ROCstar donor will be chosen to receive an additional $500 added to their gift for the not-for-profit of their choice. Community members can enter their email address at ROCtheDay.org to sign up for a reminder to give and become a ROCstar on December 8. Donations can be made from 12:00 a.m. to 11:59 p.m. on December 8.

Log on to www.roctheday.org  and help out your favorite non-profits. Choose as many as you want, there are some great organizations who would love the holiday help. For all our dog-lover fans, here’s a list of this year’s participating non-profits who focus on dogs: Animal Service League; G.R.A.S.P.; Greyhound Adoption of Greater Rochester; Lollypop Farm, Humane Society of Greater Rochester; Nuts for Mutts Rescue; Pitty Love Rescue. For a complete list and to learn more about ROC the Day,  check out their website.  Any updates on ROC the Day will be posted via their Facebook page or on Twitter via #ROCtheDay.

By Kate Quinn